General Understanding:
The combination of strategic analysis, marketing,
and sales to identify business opportunities:
Offerings: Analysis and Advice
_ What do competitors develop in terms of products and service offerings, pricing, marketing strategies,
_ Describe how your company compares to its competitors,
_ Analyse the market for your company's offerings
_ New market segments
_ New sales channels
_ New vendors
_ New related products or services
_ New processes or ways to do business
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